{"id":1607,"date":"2026-04-14T13:43:01","date_gmt":"2026-04-14T16:43:01","guid":{"rendered":"https:\/\/optium.com.ar\/portfolio\/?page_id=1607"},"modified":"2026-04-20T11:15:56","modified_gmt":"2026-04-20T14:15:56","slug":"ux-ui","status":"publish","type":"page","link":"https:\/\/optium.com.ar\/portfolio\/expertise\/ux-ui\/","title":{"rendered":"UX UI"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container video-background has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-overflow:hidden;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:10px;--awb-background-color:var(--awb-color8);--awb-background-image:linear-gradient(110deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 64%);--awb-flex-wrap:wrap;--awb-filter:saturate(125%) brightness(95%) contrast(125%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(125%) brightness(95%) contrast(125%);\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/UX-UI-Sebastian-Rodriguez.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: linear-gradient(110deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 64%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-column-inner-bg-wrapper glassed\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-padding-left:5%;--awb-inner-bg-image:linear-gradient(180deg, rgba(10,10,10,0.87) 0%,rgba(255,255,255,0) 100%);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/optium.com.ar\/portfolio\/expertise\/ux-ui\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:4.6rem;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:80.5;line-height:0.82;\">UX\/UI<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><p class=\"p1\">UX\/UI focused on turning complexity into clear, usable, and meaningful digital experiences. My approach combines user research, content and wording refinement, interaction design, prototyping, and user testing to identify friction, validate decisions, and iterate with purpose. I work on shaping journeys that balance business goals with user needs, improving clarity, usability, and overall product performance.<\/p><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">HSBC Marketplace<\/h1><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">At HSBC Marketplace, I worked on the design of a digital experience for purchasing financial products, using a mobile-first approach that later scaled to tablet and desktop. It was a key project in supporting the portfolio transition to Banco Galicia, strengthening customer communication, and building a development-ready asset and component library.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">En HSBC Marketplace trabaj\u00e9 en el dise\u00f1o de una experiencia digital para la contrataci\u00f3n de productos financieros, con enfoque mobile first y escalabilidad a tablet y desktop. Fue un proyecto clave para acompa\u00f1ar la transici\u00f3n de carteras hacia Banco Galicia, fortalecer la comunicaci\u00f3n con clientes y consolidar una base de assets y componentes lista para desarrollo.\n<\/p><\/h2><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;--awb-flex-grow:undefined;--awb-flex-grow-medium:undefined;--awb-flex-grow-small:undefined;--awb-flex-shrink:undefined;--awb-flex-shrink-medium:undefined;--awb-flex-shrink-small:undefined;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.figma.com\/proto\/6uT0sMBl4TbNkrE42hPgar\/Seguros-Vida?node-id=260-37428&amp;viewport=258%2C258%2C0.1&amp;t=DWgoqZEBjkZ8KQiz-1&amp;scaling=scale-down&amp;content-scaling=fixed&amp;starting-point-node-id=13%3A10814&amp;page-id=2%3A465\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mobile prototype<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mobile prototype<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.figma.com\/proto\/bm85Gx6fh7Pr0syqgWNj92\/MKTP-Final-TRANSITION?node-id=399-1119&amp;viewport=541%2C176%2C0.03&amp;t=62KxGC9qVNI1t4jP-1&amp;scaling=min-zoom&amp;content-scaling=fixed&amp;starting-point-node-id=399%3A1119&amp;page-id=24%3A1144\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Web prototype<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Web prototype<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Landing FCI HSBC<\/h1><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><p class=\"p1\">A campaign experience designed under HSBC\u2019s brand identity, with a strong focus on visual storytelling, content hierarchy, and cross-device consistency. The work was developed end to end across mobile, tablet, and desktop, prioritizing reading levels, clarity, and user comprehension at every step of the journey. The final proposal was validated through user testing, allowing key improvements before going live as part of a large-scale campaign.<\/p><\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Una experiencia de campa\u00f1a dise\u00f1ada bajo la identidad de marca de HSBC, con foco en el relato visual, la jerarqu\u00eda de contenidos y la consistencia entre dispositivos. El trabajo se desarroll\u00f3 de punta a punta para mobile, tablet y desktop, priorizando los niveles de lectura, la claridad y la comprensi\u00f3n del usuario en cada etapa del recorrido. La propuesta final fue validada mediante testeo con usuarios, lo que permiti\u00f3 iterar mejoras clave antes de su salida online como parte de una campa\u00f1a de alcance masivo.<\/p><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/xd.adobe.com\/view\/dbde479c-59cd-4b78-81f4-dadcd171a2af-8e8d\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">WEB PROTOTYPE<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">WEB PROTOTYPE<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Landing Prendarios HSBC<\/h1><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><p class=\"p1\">A campaign landing page redesign driven by Looker analytics and user behavior insights. Navigation patterns, key drop-off areas, and FAQ click-through rates were reviewed to understand how users explored the page. These findings led to updates in content structure, wording, imagery, and element placement, improving clarity, hierarchy, and conversion intent across the experience.<\/p><\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Un redise\u00f1o de landing page de campa\u00f1a guiado por anal\u00edtica de Looker y comportamiento real de usuarios. Se revisaron los recorridos, los principales puntos de fricci\u00f3n y la tasa de clics en las preguntas frecuentes para entender c\u00f3mo exploraban la p\u00e1gina. Estos hallazgos llevaron a ajustar la estructura del contenido, los textos, las im\u00e1genes y la ubicaci\u00f3n de los elementos, mejorando la claridad, la jerarqu\u00eda y la intenci\u00f3n de conversi\u00f3n.<\/p><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/xd.adobe.com\/view\/5acfae32-a43a-4638-a5b8-30ff3b24efdb-0f9c\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">WEB AND MOBYLE PROTOTYPE<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">WEB AND MOBYLE PROTOTYPE<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Landing Hacete Cliente<\/h1><\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">A landing page designed to support HSBC\u2019s business need to acquire mass-market customers through a clear, conversion-oriented digital experience. The proposal was built on real product data and structured to communicate value quickly, reduce friction, and guide users toward action. This material later became part of broader marketing campaigns, connecting product communication with acquisition goals across digital channels.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Una landing page dise\u00f1ada para responder a la necesidad de HSBC de captar clientes de p\u00fablico masivo a trav\u00e9s de una experiencia digital clara y orientada a conversi\u00f3n. La propuesta se construy\u00f3 sobre datos reales del producto y se estructur\u00f3 para comunicar valor con rapidez, reducir fricci\u00f3n y guiar al usuario hacia la acci\u00f3n. Luego, este material form\u00f3 parte de campa\u00f1as de marketing m\u00e1s amplias, conectando la comunicaci\u00f3n del producto con objetivos de adquisici\u00f3n en distintos canales digitales.<\/p><\/h2><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;--awb-flex-grow:undefined;--awb-flex-grow-medium:undefined;--awb-flex-grow-small:undefined;--awb-flex-shrink:undefined;--awb-flex-shrink-medium:undefined;--awb-flex-shrink-small:undefined;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/xd.adobe.com\/view\/a396440e-6a32-415d-8a88-250736cdc931-f6c5\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mobile prototype<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mobile prototype<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/xd.adobe.com\/view\/75785f5b-9432-406d-a692-f761b621d9b6-202b\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Web prototype<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Web prototype<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">HSBC Seguro de Hogar<\/h1><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">An end-to-end home insurance quoting flow designed, tested, and iterated with real users. The final experience was handed off to development, launched online, and helped drive customer acquisition over 12 months.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Un flujo end to end de cotizaci\u00f3n de seguro de hogar, dise\u00f1ado, testeado e iterado con usuarios reales. La experiencia final fue entregada a desarrollo, publicada online y ayud\u00f3 a impulsar la captaci\u00f3n de clientes durante 12 meses.<\/p><\/h2><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;--awb-flex-grow:undefined;--awb-flex-grow-medium:undefined;--awb-flex-grow-small:undefined;--awb-flex-shrink:undefined;--awb-flex-shrink-medium:undefined;--awb-flex-shrink-small:undefined;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/xd.adobe.com\/view\/e718ad8f-483a-4a13-9de4-4922a8afa784-b24b\/?fullscreen\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">WEB prototype<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">WEB prototype<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">HSBC Seguro de Auto<\/h1><\/div><div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">An end-to-end insurance quoting flow designed, tested, and iterated with real users. The final experience was handed off to development, launched online, and helped drive customer acquisition over 12 months.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-25 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Un flujo end to end de cotizaci\u00f3n de seguro, dise\u00f1ado, testeado e iterado con usuarios reales. La experiencia final fue entregada a desarrollo, publicada online y ayud\u00f3 a impulsar la captaci\u00f3n de clientes durante 12 meses.&lt;\/p&gt;<\/p><\/h2><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;--awb-flex-grow:undefined;--awb-flex-grow-medium:undefined;--awb-flex-grow-small:undefined;--awb-flex-shrink:undefined;--awb-flex-shrink-medium:undefined;--awb-flex-shrink-small:undefined;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/xd.adobe.com\/view\/d99aabf1-2f99-42a1-8d04-49f3ede359d8-8cc9\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">WEB prototype<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">WEB prototype<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1575,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1607","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/comments?post=1607"}],"version-history":[{"count":55,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1607\/revisions"}],"predecessor-version":[{"id":1789,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1607\/revisions\/1789"}],"up":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1575"}],"wp:attachment":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/media?parent=1607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}