{"id":1635,"date":"2026-04-14T15:19:09","date_gmt":"2026-04-14T18:19:09","guid":{"rendered":"https:\/\/optium.com.ar\/portfolio\/?page_id=1635"},"modified":"2026-04-20T09:31:30","modified_gmt":"2026-04-20T12:31:30","slug":"social-media","status":"publish","type":"page","link":"https:\/\/optium.com.ar\/portfolio\/expertise\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container video-background has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-overflow:hidden;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:10px;--awb-background-color:var(--awb-color8);--awb-background-image:linear-gradient(110deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 64%);--awb-flex-wrap:wrap;--awb-filter:saturate(125%) brightness(95%) contrast(125%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(125%) brightness(95%) contrast(125%);\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/UX-UI-Sebastian-Rodriguez.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: linear-gradient(110deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 64%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-column-inner-bg-wrapper glassed\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-padding-left:5%;--awb-inner-bg-image:linear-gradient(180deg, rgba(10,10,10,0.87) 0%,rgba(255,255,255,0) 100%);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/optium.com.ar\/portfolio\/expertise\/ux-ui\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:4.6rem;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:80.5;line-height:0.82;\">Social<br \/>Media<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><p class=\"p1\">This section brings together brands and projects I worked on in social media, combining content, visual design, and digital communication through a strategic approach tailored to each audience.<\/p><\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Aban &#8211; Pr\u00e9stamos<\/h1><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><p class=\"p1\">A social media project focused on financial communication, content clarity, and trust-building. The work combined visual consistency, accessible messaging, and conversion-oriented pieces designed to make loan-related content feel clearer, closer, and easier to understand.<\/p><\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Un proyecto de social media enfocado en comunicaci\u00f3n financiera, claridad de contenido y construcci\u00f3n de confianza. El trabajo combin\u00f3 consistencia visual, mensajes accesibles y piezas orientadas a conversi\u00f3n para volver m\u00e1s claro, cercano y f\u00e1cil de entender el contenido vinculado a pr\u00e9stamos.<\/p><\/h2><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.instagram.com\/aban.ok\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:none;font-size:1em;--fontSize:22;line-height:1.27;\">Dolores Rueda &#8211; Coach de carrera<\/h1><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">A social media profile built around personal branding, professional guidance, and audience connection. The content strategy balanced clarity, empathy, and visual consistency to communicate services, build credibility, and create a more approachable digital presence.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Un perfil de social media construido en torno a marca personal, acompa\u00f1amiento profesional y conexi\u00f3n con la audiencia. La estrategia de contenido equilibr\u00f3 claridad, empat\u00eda y consistencia visual para comunicar servicios, generar credibilidad y construir una presencia digital m\u00e1s cercana.<\/p><\/h2><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.instagram.com\/psic.doloresrueda\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Uni\u00f3n Cooperativa &#8211; Pr\u00e9stamos<\/h1><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">A social media project developed to communicate institutional value with greater clarity and consistency. The work focused on strengthening digital presence through informative content, visual order, and communication pieces aligned with the brand\u2019s audience and business goals.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Un proyecto de social media desarrollado para comunicar el valor institucional con mayor claridad y consistencia. El trabajo se enfoc\u00f3 en fortalecer la presencia digital mediante contenidos informativos, orden visual y piezas de comunicaci\u00f3n alineadas con la audiencia y los objetivos del negocio.<\/p><\/h2><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.instagram.com\/union_cooperativa\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Albarsalud &#8211; Equipamento m\u00e9dico<\/h1><\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">A social media profile designed to support a more professional and trustworthy healthcare-oriented digital presence. The work combined product communication, brand consistency, and clear visual content to make information more accessible and strengthen the brand\u2019s positioning online.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Un perfil de social media pensado para acompa\u00f1ar una presencia digital m\u00e1s profesional y confiable dentro del sector salud. El trabajo combin\u00f3 comunicaci\u00f3n de producto, consistencia de marca y contenido visual claro para hacer la informaci\u00f3n m\u00e1s accesible y fortalecer el posicionamiento online de la marca.<\/p><\/h2><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.instagram.com\/albarsalud\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Natalia &#8211; Coach ontol\u00f3gico<\/h1><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">A personal brand social media project centered on communication, identity, and audience engagement. The content was developed to reflect a more human, coherent, and approachable presence, helping communicate services and values with greater clarity and visual consistency.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Un proyecto de social media para marca personal, centrado en comunicaci\u00f3n, identidad y v\u00ednculo con la audiencia. El contenido fue desarrollado para reflejar una presencia m\u00e1s humana, coherente y cercana, ayudando a comunicar servicios y valores con mayor claridad y consistencia visual.<\/p><\/h2><\/div><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.instagram.com\/natalia.coachontologico\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View profile<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1575,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1635","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/comments?post=1635"}],"version-history":[{"count":15,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1635\/revisions"}],"predecessor-version":[{"id":1770,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1635\/revisions\/1770"}],"up":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1575"}],"wp:attachment":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/media?parent=1635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}