{"id":1636,"date":"2026-04-14T15:19:24","date_gmt":"2026-04-14T18:19:24","guid":{"rendered":"https:\/\/optium.com.ar\/portfolio\/?page_id=1636"},"modified":"2026-04-22T22:42:40","modified_gmt":"2026-04-23T01:42:40","slug":"branding","status":"publish","type":"page","link":"https:\/\/optium.com.ar\/portfolio\/expertise\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container video-background has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-overflow:hidden;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:10px;--awb-background-color:var(--awb-color8);--awb-background-image:linear-gradient(110deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 64%);--awb-flex-wrap:wrap;--awb-filter:saturate(125%) brightness(95%) contrast(125%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(125%) brightness(95%) contrast(125%);\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/UX-UI-Sebastian-Rodriguez.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: linear-gradient(110deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 64%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-column-inner-bg-wrapper glassed\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-padding-left:5%;--awb-inner-bg-image:linear-gradient(180deg, rgba(10,10,10,0.87) 0%,rgba(255,255,255,0) 100%);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/optium.com.ar\/portfolio\/expertise\/ux-ui\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:4.6rem;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:80.5;line-height:0.82;\">Branding<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Albarsalud<\/h1><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-max-width:1200px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1448\" height=\"1086\" alt=\"Brand-Albarsalud\" title=\"Brand-Albarsalud\" src=\"https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/Brand-Albarsalud.png\" data-orig-src=\"https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/Brand-Albarsalud.png\" class=\"lazyload img-responsive wp-image-1795\" fetchpriority=\"high\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271448%27%20height%3D%271086%27%20viewBox%3D%270%200%201448%201086%27%3E%3Crect%20width%3D%271448%27%20height%3D%271086%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/Brand-Albarsalud-200x150.png 200w, https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/Brand-Albarsalud-400x300.png 400w, https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/Brand-Albarsalud-600x450.png 600w, https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/Brand-Albarsalud-800x600.png 800w, https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/Brand-Albarsalud-1200x900.png 1200w, https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/Brand-Albarsalud.png 1448w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1448px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><p class=\"p1\">We developed Albarsalud\u2019s brand book to organize and consolidate its visual identity in a clear, professional, and consistent way. The work included the brand definition, core values, logo variations, color palette, typography system, graphic resources, photographic style, and application examples across institutional pieces and digital environments. This guide helps unify communication criteria and strengthen the brand\u2019s presence across every touchpoint.<\/p><\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Desarrollamos el brand book de Albarsalud con el objetivo de ordenar y consolidar su identidad visual de forma clara, profesional y consistente. El trabajo incluy\u00f3 la definici\u00f3n de la marca, sus valores, variantes de logo, paleta crom\u00e1tica, tipograf\u00edas, recursos gr\u00e1ficos, estilo fotogr\u00e1fico y ejemplos de aplicaci\u00f3n sobre piezas institucionales y entorno digital. Esta gu\u00eda permite unificar criterios de comunicaci\u00f3n y fortalecer la presencia de la marca en todos sus puntos de contacto.<\/p><\/h2><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.albarsalud.com\/\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">SEE MORE<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">SEE MORE<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1575,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1636","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":12,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1636\/revisions"}],"predecessor-version":[{"id":1800,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1636\/revisions\/1800"}],"up":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1575"}],"wp:attachment":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/media?parent=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}