{"id":1730,"date":"2026-04-18T17:45:13","date_gmt":"2026-04-18T20:45:13","guid":{"rendered":"https:\/\/optium.com.ar\/portfolio\/?page_id=1730"},"modified":"2026-04-18T22:05:54","modified_gmt":"2026-04-19T01:05:54","slug":"product-design","status":"publish","type":"page","link":"https:\/\/optium.com.ar\/portfolio\/expertise\/product-design\/","title":{"rendered":"Product Design"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container video-background has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-overflow:hidden;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:10px;--awb-background-color:var(--awb-color8);--awb-background-image:linear-gradient(110deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 64%);--awb-flex-wrap:wrap;--awb-filter:saturate(125%) brightness(95%) contrast(125%);--awb-filter-transition:filter 0.3s ease;--awb-filter-hover:saturate(125%) brightness(95%) contrast(125%);\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/optium.com.ar\/portfolio\/wp-content\/uploads\/2026\/04\/UX-UI-Sebastian-Rodriguez.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: linear-gradient(110deg, hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 80%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%)) 64%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch fusion-column-inner-bg-wrapper glassed\" style=\"--awb-padding-top:5%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-padding-left:5%;--awb-inner-bg-image:linear-gradient(180deg, rgba(10,10,10,0.87) 0%,rgba(255,255,255,0) 100%);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/optium.com.ar\/portfolio\/expertise\/ux-ui\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:4.6rem;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:80.5;line-height:0.82;\">Product Design<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">A selection of case studies that explains my Product Design methodology step by step: understanding whether the product is new or already built, identifying the target audience and market niche, balancing business goals with user needs, validating decisions through user testing, and iterating insights into feasible MVPs ready to launch.<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Challenge Work<\/h1><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">This challenge reflects my approach as a Product Designer: analyzing a real problem, structuring complexity, and proposing a clear, feasible, and user-centered solution.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Este challenge resume mi enfoque como Product Designer: analizar una problem\u00e1tica real, ordenar la complejidad y proponer una soluci\u00f3n clara, viable y centrada en la experiencia del usuario.<\/p><\/h2><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\"><\/h2><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.figma.com\/proto\/euFLbbYG2VZsxac8vwMQ3y\/Pres-Galicia?node-id=55-609&amp;viewport=625%2C207%2C0.15&amp;t=IxqqsA5uD94LBnZS-1&amp;scaling=scale-down&amp;content-scaling=fixed&amp;page-id=55%3A202\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">SEE MORE<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">SEE MORE<\/span><\/div><\/a><\/div><\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">Alquil\u00e1 Seguro<\/h1><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">This case study where I approached the product end to end: problem, users, market, value proposition, business model, metrics, risks, and MVP. It reflects my Product Designer mindset to turn a complex need into a structured, feasible, and user-centered solution.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Alquil\u00e1 Seguro es un caso de estudio donde abord\u00e9 el producto de punta a punta: problema, usuarios, mercado, propuesta de valor, negocio, m\u00e9tricas, riesgos y MVP. Refleja mi enfoque como Product Designer para convertir una necesidad compleja en una soluci\u00f3n estructurada, viable y centrada en el usuario.<\/p><\/h2><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;--awb-flex-grow:undefined;--awb-flex-grow-medium:undefined;--awb-flex-grow-small:undefined;--awb-flex-shrink:undefined;--awb-flex-shrink-medium:undefined;--awb-flex-shrink-small:undefined;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.figma.com\/proto\/m9DVydublk6WJ0jOGgnwXa\/Presentaci%C3%B3n-ALQUILER-SEGURO?node-id=118-1394&amp;viewport=71%2C503%2C0.11&amp;t=YpRXjdKzCHct9AjW-1&amp;scaling=contain&amp;content-scaling=fixed&amp;page-id=118%3A1177\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Case study<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Case study<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(133deg, var(--awb-color7) 75%,#002ee8 100%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:22px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography1-font-family);font-weight:var(--awb-typography1-font-weight);font-style:var(--awb-typography1-font-style);margin:0;letter-spacing:var(--awb-typography1-letter-spacing);text-transform:var(--awb-typography1-text-transform);font-size:1em;--fontSize:22;line-height:1.27;\">PagApp<\/h1><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:18px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:normal;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:18;line-height:1.46;\">This challenge reflects my approach as a Product Designer: analyzing a real problem, structuring complexity, and proposing a clear, feasible, and user-centered solution.<\/h2><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color3);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:16px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Inter Tight&quot;;font-style:italic;font-weight:400;margin:0;text-transform:none;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.64;\"><p class=\"p1\">Este challenge resume mi enfoque como Product Designer: analizar una problem\u00e1tica real, ordenar la complejidad y proponer una soluci\u00f3n clara, viable y centrada en la experiencia del usuario.<\/p><\/h2><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;--awb-flex-grow:undefined;--awb-flex-grow-medium:undefined;--awb-flex-grow-small:undefined;--awb-flex-shrink:undefined;--awb-flex-shrink-medium:undefined;--awb-flex-shrink-small:undefined;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.figma.com\/proto\/TPeEL6ckTwWOlBxxG435Rz\/Entrega-Final-SR?node-id=401-2472&amp;viewport=542%2C340%2C0.26&amp;t=fOAWvdagfq8NUnB4-1&amp;scaling=scale-down-width&amp;content-scaling=fixed&amp;starting-point-node-id=401%3A2472&amp;page-id=401%3A2469\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Case study<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Case study<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" title=\"Play Reel\" aria-label=\"Play Reel\" href=\"https:\/\/www.figma.com\/proto\/TPeEL6ckTwWOlBxxG435Rz\/Entrega-Final-SR?node-id=272-1636&amp;viewport=720%2C715%2C0.13&amp;t=YeVgXLEjzzbMyuLY-1&amp;scaling=scale-down&amp;content-scaling=fixed&amp;starting-point-node-id=272%3A1636&amp;show-proto-sidebar=1&amp;page-id=272%3A841\"><i class=\"avada-portfolio-play awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Prototipe<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Prototipe<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1575,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1730","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/comments?post=1730"}],"version-history":[{"count":7,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1730\/revisions"}],"predecessor-version":[{"id":1749,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1730\/revisions\/1749"}],"up":[{"embeddable":true,"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/pages\/1575"}],"wp:attachment":[{"href":"https:\/\/optium.com.ar\/portfolio\/wp-json\/wp\/v2\/media?parent=1730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}